Explore our in-depth glossary of terms and concepts that bridge the worlds of CCaaS and telecommunications. Whether you're an industry expert or new to the field, this resource provides clear definitions of both foundational and advanced terms. From customer experience solutions and cloud technologies to telecom networks and infrastructure, we've got you covered. Stay informed and enhance your understanding of the key concepts shaping today's telecom and CCaaS industries.
Coverage refers to the geographical area in which a telecom provider’s network can deliver reliable services, such as mobile or broadband connectivity.
CPA (Cost Per Acquisition) is a pricing model in digital marketing where advertisers pay for specific actions, such as a sale or a lead, rather than for clicks or impressions.
CPaaS (Communication Platform as a Service) is a cloud-based platform that allows businesses to integrate communication services like voice, messaging, and video into their own applications through APIs.
CRM (Customer Relationship Management) software is used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle, improving relationships and retention.
Coordination between different departments, such as marketing, sales, and customer service, to align efforts and improve customer outcomes across all touchpoints.
CSR (Customer Service Record) is a detailed log of a customer’s service history with a telecommunications provider, including account details, service usage, and billing information.
