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Improving Contact Center Agent Retention: Strategies for Success
Skilled agents are the backbone of any contact center. They ensure customer satisfaction, contribute to a positive company culture, and reduce recruitment and training costs associated with high turnover. Learn the strategies on how to retain your agents from this eBook.
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A Preview of the eBook
The contact center industry is known to have a significantly high turnover rate. The average agent turnover was at 38% in 2022. That’s an increase from previous years; 35% in 2021 and 24% in 2020. The next sections in this eBook will define what you should be focused on and implementing to improve retention rates.
Before diving into retention strategies, it's important to understand why agent retention is critical. Skilled agents are the backbone of any contact center. They ensure customer satisfaction, contribute to a positive company culture, and reduce recruitment and training costs associated with high turnover. A stable workforce also leads to improved performance and customer experience, as experienced agents are typically more adept at handling complex queries and providing efficient solutions. Plus, if your agents are happy with their work environment, let’s not forget that your customers will ultimately sense the positive energy, increased empathy, and honed focus on their issues which makes a very significant impact on CX and loyalty.
1. Career Development Opportunities
Career stagnation is a common issue in contact centers. As an agents experience continues to grow, they expect to have their title grow with them. If this is not the case, they may jump ship to get the title they feel they deserve. To combat this, provide clear career paths and professional development opportunities. This might include training programs, mentorship opportunities, and a transparent promotion system.
45% of people who left their jobs said they did so because they felt like they had reached a “dead end” in their current role, and this includes contact center agents.